Opportunity Information: Apply for SMY300 FY2022 PASKL

The U.S. Embassy Kuala Lumpur Public Affairs Section (PAS), under the U.S. Department of State, is offering funding through its Public Diplomacy Small Grants Program under an Annual Program Statement titled "U.S. Embassy KL PAS Annual Program Statement" (Funding Opportunity Number: SMY300 FY2022 PASKL). This opportunity supports projects designed to advance U.S. government public diplomacy objectives while strengthening bilateral cooperation and mutual understanding between the United States and Malaysia. In practice, the embassy is looking for programs that engage Malaysian audiences and partners in ways that build clearer understanding of U.S. perspectives, values, and policies, while also fostering constructive U.S.-Malaysia connections.

A core requirement is that every proposed program include a substantive American element. This means proposals should incorporate meaningful ties to the United States, such as collaboration with American experts, U.S.-based organizations, universities, institutions, or other credible American partners connected to the project topic. The American component is not meant to be a token reference; it should be integral to the design and outcomes of the project, helping participants gain a deeper, more informed view of U.S. approaches and experiences in the relevant field.

The opportunity is discretionary and can be funded through either a grant or a cooperative agreement, indicating that some projects may involve closer collaboration with the U.S. Embassy during implementation depending on the award structure. Funding spans a wide range of activity areas, including arts and humanities (cultural affairs), business and commerce, community development, education, environment, health, law/justice/legal services, and other related thematic areas. The program is identified under CFDA 19.040, which is commonly associated with public diplomacy and international exchange-type programming.

Eligibility is broad and includes state governments, public and state-controlled institutions of higher education, nonprofit organizations (including both those with and without 501(c)(3) status, as long as they meet the program rules), individuals, and other applicant types as allowed by the additional eligibility guidance. The embassy anticipates making a relatively high number of awards (expected awards: 30), suggesting support for multiple small-to-mid sized initiatives rather than a single large project. The maximum award amount listed is up to $99,000 per award, which sets the upper boundary for the project budget and indicates the program is geared toward targeted, project-based public diplomacy efforts.

The application process is structured around an Annual Program Statement, meaning the announcement lays out PAS Kuala Lumpur's priorities and procedures for applying, and proposals are accepted and evaluated over time rather than all at once. Applications are reviewed on a rolling basis as funds become available, so timing can matter; submitting earlier may improve the chance of consideration before available funding is committed. The opportunity was created on December 9, 2021, with an original closing date of September 19, 2022, reflecting the FY2022 cycle referenced in the opportunity number.

Overall, this grant program is aimed at practical, well-designed initiatives that connect Malaysians with U.S. expertise or institutions, advance shared understanding, and visibly support U.S.-Malaysia engagement across a range of civic, educational, cultural, and policy-relevant topics.

  • The Department of State, U.S. Mission to Malaysia in the arts (see cultural affairs in cfda), business and commerce, community development, education, environment, health, humanities (see cultural affairs in cfda), law, justice and legal services, other (see text field entitled explanation of other category of funding activity for clarification) sector is offering a public funding opportunity titled "U.S. Embassy KL PAS Annual Program Statement" and is now available to receive applicants.
  • Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.040.
  • This funding opportunity was created on Dec 09, 2021.
  • Applicants must submit their applications by Sep 19, 2022. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
  • Each selected applicant is eligible to receive up to $99,000.00 in funding.
  • The number of recipients for this funding is limited to 30 candidate(s).
  • Eligible applicants include: State governments, Public and State controlled institutions of higher education, Nonprofits having a 501(c)(3) status with the IRS, other than institutions of higher education, Nonprofits that do not have a 501(c)(3) status with the IRS, other than institutions of higher education, Individuals, Others (see text field entitled Additional Information on Eligibility for clarification).
Apply for SMY300 FY2022 PASKL

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Frequently Asked Questions (FAQs)

What is this grant opportunity?

This is the U.S. Embassy Kuala Lumpur Public Affairs Section (PAS) Public Diplomacy Small Grants Program offered under an Annual Program Statement titled "U.S. Embassy KL PAS Annual Program Statement" (Funding Opportunity Number: SMY300 FY2022 PASKL), under the U.S. Department of State.

What is the main purpose of the program?

The program supports projects that advance U.S. government public diplomacy objectives while strengthening bilateral cooperation and mutual understanding between the United States and Malaysia. In practical terms, it prioritizes programs that engage Malaysian audiences and partners to build clearer understanding of U.S. perspectives, values, and policies, and to foster constructive U.S.-Malaysia connections.

Who is the funding agency?

The funding is offered by the U.S. Embassy Kuala Lumpur Public Affairs Section (PAS), under the U.S. Department of State.

What is the funding opportunity number?

The Funding Opportunity Number is SMY300 FY2022 PASKL.

What type of funding instrument will be used (grant or cooperative agreement)?

This opportunity is discretionary and may be funded either as a grant or as a cooperative agreement. A cooperative agreement may involve closer collaboration with the U.S. Embassy during implementation, depending on the specific award structure.

How much funding is available per award?

The maximum award amount listed is up to $99,000 per award.

How many awards does the embassy expect to make?

The embassy anticipates making about 30 awards, indicating support for multiple initiatives rather than a single large project.

What kinds of projects or topics are eligible?

The funding spans a wide range of activity areas, including arts and humanities (cultural affairs), business and commerce, community development, education, environment, health, law/justice/legal services, and other related thematic areas that align with public diplomacy objectives and U.S.-Malaysia engagement.

Do projects need to focus on Malaysian audiences?

Yes. The opportunity emphasizes programs that engage Malaysian audiences and partners and that strengthen mutual understanding between the United States and Malaysia.

Is an "American element" required in every proposal?

Yes. Every proposed program must include a substantive American element. This is a core requirement of the opportunity.

What counts as a substantive American element?

A substantive American element means meaningful ties to the United States that are integral to the project design and outcomes. Examples mentioned include collaboration with American experts, U.S.-based organizations, universities, institutions, or other credible American partners connected to the project topic. The American component should not be a token reference; it should materially help participants gain a deeper, more informed view of U.S. approaches and experiences in the relevant field.

Is the program associated with a CFDA number?

Yes. The program is identified under CFDA 19.040, commonly associated with public diplomacy and international exchange programming.

Who is eligible to apply?

Eligibility is broad and includes state governments, public and state-controlled institutions of higher education, nonprofit organizations (including those with or without 501(c)(3) status, as long as they meet the program rules), individuals, and other applicant types as allowed by the additional eligibility guidance referenced in the opportunity.

Are nonprofits required to have 501(c)(3) status to apply?

No. Nonprofit organizations may be eligible with or without 501(c)(3) status, as long as they meet the program rules.

Is this a one-time deadline or an ongoing application process?

The application process is structured around an Annual Program Statement, meaning proposals are accepted and evaluated over time rather than all at once.

How are applications reviewed?

Applications are reviewed on a rolling basis as funds become available. Because funding can be committed over time, submitting earlier may improve the chance of consideration.

When was this funding opportunity created?

The opportunity was created on December 9, 2021.

What was the original closing date for this opportunity?

The original closing date listed was September 19, 2022, reflecting the FY2022 cycle referenced in the opportunity number.

What does it mean that the program is "discretionary"?

Based on the information provided, "discretionary" indicates the funding decisions are made by the program and are not automatic or formula-based; proposals are selected based on how well they meet the program objectives and requirements.

What is the overall emphasis of successful projects?

The program is aimed at practical, well-designed initiatives that connect Malaysians with U.S. expertise or institutions, advance shared understanding, and visibly support U.S.-Malaysia engagement across civic, educational, cultural, and policy-relevant topics.

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